Battlefront II's Controversy Is Due To Overreaction; Games Should Have Higher Prices, Says Analyst

The Star Wars Battlefront Two controversy but keeps going. Afterwards EA's decision to temporarily remove all in-game purchases from Battlefront Two, the company besides tried to assuage investors that this U-turn wouldn't affect their guidance for FY 2018.

Evan Wingren, Disinterestedness Research Analyst at KeyBanc Upper-case letter Markets on video games and eSports, wrote an investors note reported by CNBC that's going to add considerable fuel to the aforementioned controversy.

We view the negative reaction to Star Wars Battlefront II (and industry trading sympathy) as an opportunity to add to Electronic Arts, Take-Two, and Activision Blizzard positions. The treatment of the SWBFII launch past EA has been poor; despite this, we view the break of MTX [micro-transactions] in the near term as a transitory risk. Gamers aren't overcharged, they're undercharged (and we're gamers) … This saga has been a perfect tempest for overreaction as information technology involves EA, Star Wars, reddit, and certain purist gaming journalists/outlets who dislike MTX.

If you lot take a footstep dorsum and look at the data, an hour of video game content is still one of the cheapest forms of entertainment. Quantitative analysis shows that video game publishers are actually charging gamers at a relatively cheap rate, and should probably enhance prices.

Despite its inconvenience to the popular press narrative, if you similar Star Wars and play video games at an boilerplate rate, y'all're far meliorate off skipping the film and playing the game to get the about bang for your buck.

Star Wars Battlefront 2 officially launched on Nov 17th then far, early on information does seem to signal the backlash could have hurt the game financially as launch calendar week sales are down 61% in the United Kingdom compared to the previous franchise entry.

Of course, information technology'due south just too early to pass judgment and the game will definitely enjoy a considerable boost in sales effectually the theatrical release of Star Wars: The Last Jedi.